Plantar Fasciitis (Heel Pain)

What Is It?

Plantar fasciitis is the most common cause of heel pain. It happens when the thick band of tissue running along the bottom of your foot (called the plantar fascia) gets inflamed from overuse, too much standing, or poor footwear. Think of it like a rubber band that's been stretched too hard, too often.

Does This Sound Like You?

Sharp pain in your heel first thing in the morningPain that improves after a few steps but returns after long walksHeel tenderness when you press the arch or heelDiscomfort after sitting or standing for extended periodsWorsening pain after exercise — not during itPain in one or both heels

Who Is Most at Risk?

People who stand for long hours (teachers, nurses, factory workers), runners and athletes, those who are overweight, people with flat feet or very high arches, and anyone who regularly wears flat footwear or walks barefoot on hard floors.

How LIVISH Helps

Our Progel heel cups and insoles act as a built-in shock absorber for every step you take. They cushion the inflamed plantar fascia, redistribute pressure away from the painful area, support your arch, and reduce strain with every step — giving the tissue the rest it needs to heal.

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